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Asian Paints Chooses New Brand Ambassador

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Bollywood actress Deepika Padukone has been selected  by Asian Paints to endorse its brand, Royale Play.

The brand which represents the power of transformation, was introduced in 2004 and targeted at women who take an active role as a curator of home décor. Royale Play stands for being younger, dynamic, fun, colourful, “opening up possibilities”, creativity and vibrancy.

“Deepika is today’s modern youth style icon. I believe that she really embodies values that we wish to epitomize through our brand Royale Play,” Asian Paints president of sales, marketing and technology Amit Syngle said.

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